Articles

Insights, trends and updates

October 2026

Pogo launches Insights Library: the world’s largest source of purchase-verified consumer research, growing every week.

Pogo Launches Insights Library for Consumer Research

Consumer Research & Insights

September 2026

Will iPhone Duo be a hit or a miss? Let’s ask 200 iPhone owners.

September 2026

How widespread is survey fraud in market research?

Taking a consumer survey on a phone app.

September 2026

Why purchase verification is a market research upgrade, not just a filter.

Attaching receipts to a food order.

September 2026

“A multimillion-dollar impact”: ofi turns consumer insights into confident decisions with Pogo.

Chicago cityscape with ofi and Pogo logos.

Consumer Research & Insights

September 2026

Lettuce not forget: Are shoppers numb to food recalls?

Fresh produce in a grocery store.

Consumer Research & Insights

September 2026

Why fast food buyers get stressed by tipping screens, and how to fix them.

Fast food restaurant with self-serve kiosks.

Consumer Research & Insights

September 2026

The real threat to the Starbucks Pumpkin Spice Latte isn't DIY—it's this.

A pumpkin spice latte.

Learn what
real people actually think and do

Book a demo to learn about verified research and setting up test studies

Blurred grayscale image with abstract shadows of branches and light patterns.

Pogo research platform alongside a consumer video interview.