Test & track new products with people who actually buy them
Validate new concepts and track new product launches. Get results immediately after purchase while memories are still fresh.
How it works
Find verified category buyers
Target purchasers of your category, brand, or competitors. See counts of verified consumers and reachable sample size before you commit.
Test concepts fast
Run AI video interviews for qualitative depth on reactions, language, and barriers. Layer quant surveys for structured scoring on appeal, uniqueness, purchase intent, and pricing.
Launch with confidence
AI synthesizes results into clear winners, key risks, and ready-to-share deliverables: highlight reels for leadership, decks for line reviews, and actionable recommendations.
Find verified category buyers
Target purchasers of your category, brand, or competitors. See counts of verified consumers and reachable sample size before you commit.
Test concepts fast
Run AI video interviews for qualitative depth on reactions, language, and barriers. Layer quant surveys for structured scoring on appeal, uniqueness, purchase intent, and pricing.
Launch with confidence
AI synthesizes results into clear winners, key risks, and ready-to-share deliverables: highlight reels for leadership, decks for line reviews, and actionable recommendations.
Powered by 3M+ consumers sharing verified data
Every data point is consented, verified, and linked to a real person. Research on Pogo means reaching people whose behavior you can actually verify, not just what they tell you.
Key capabilities for this use case
Verified buyer targeting
Concept and pack testing
Qual + quant in one study
Speed
Cross-segment comparison
Case Studies
OFI Customer Testimonial: the $20B+ ingredient powerhouse behind many of the products you buy
See innovation testing in action
See Pogo's verified shopper data in action and launch your own research on new products and innovation.
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