Study people during their shopping journey
Conduct interviews and surveys at the store, during an app session or immediately after a purchase. No more recalled surveys filled out weeks later.
How it works
Build triggers and cohorts from verified behavior
Use purchase, receipt, app usage, and location data to target and trigger research during a journey.
Interview consumers during a journey
AI moderator or survey asks people to walk through their last purchase: how they discovered, compared, decided, and where channel and retailer choice happened.
Map the full journey
Identify the moments, touchpoints, and triggers that matter, and understand where you're losing shoppers. Combine with behavioral data to enrich findings.
Build triggers and cohorts from verified behavior
Use purchase, receipt, app usage, and location data to target and trigger research during a journey.
Interview consumers during a journey
AI moderator or survey asks people to walk through their last purchase: how they discovered, compared, decided, and where channel and retailer choice happened.
Map the full journey
Identify the moments, touchpoints, and triggers that matter, and understand where you're losing shoppers. Combine with behavioral data to enrich findings.
Powered by 3M+ consumers sharing verified data
Every data point is consented, verified, and linked to a real person. Research on Pogo means reaching people whose behavior you can actually verify, not just what they tell you.
Key capabilities for this use case
Verified buyer targeting
Trip and mission classification
Path-to-Purchase interviews
Omnichannel mapping
Occasion-based analysis
Retailer-level granularity
See Path-to-Purchase research in action
Explore Pogo's verified shopper data and set up your research studies.
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