How it works
Define your audience
Target verified buyers by brand, SKU, retailer, or category using real purchase data. See reachable counts before you commit.
Launch AI interviews
Choose a discussion guide template or build your own. Qualified respondents get invited in-app and complete asynchronous AI-moderated video interviews, typically fielding in hours.
Get insights and share
AI transcribes, clusters themes, and generates a full readout: key takeaways, cross-cohort comparisons, consumer language, and highlight reels you can drop straight into decks.
Define your audience
Target verified buyers by brand, SKU, retailer, or category using real purchase data. See reachable counts before you commit.
Launch AI interviews
Choose a discussion guide template or build your own. Qualified respondents get invited in-app and complete asynchronous AI-moderated video interviews, typically fielding in hours.
Get insights and share
AI transcribes, clusters themes, and generates a full readout: key takeaways, cross-cohort comparisons, consumer language, and highlight reels you can drop straight into decks.
Key capabilities of the AI Interviewer
Verified buyers, not professional survey takers
Only talk to people who actually bought what you care about, verified at the SKU, brand, or retailer level from real transaction data. No screeners, no panel fraud.
Always-on, live triggers
Set triggers to automatically launch interviews based on purchases, location visits, churn, or competitive switching. Collect feedback while the experience is fresh.
Customizable AI moderation that actually probes
The AI follows your discussion guide but adapts in real time: circling back after tangents, going deeper where it matters, probing based on your guidance. Always fully traceable.
Automatic highlight reels
Browse and export video clips by theme, persona, or question. Generate sizzle reels for leadership, retail buyers, or retailer meetings in minutes without weeks of editing.
Instant reports & decks with unlimited follow-ups
Ask follow-up questions after fieldwork closes and get cited answers with video clips. Auto-generate executive summaries, theme reports, crosstabs, and PowerPoint exports in minutes.
When needed, bring your own audience via CRM
Pogo's verified panel powers most studies, but when you need to interview your own customers, connect your CRM and launch directly to existing contacts.
Common use cases
Learn whatreal people actually think and do
Book a demo to learn about verified research and running your first study.
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