Restaurant & QSR Consumer Insights - Pogo

Pogo for Restaurants & QSR

Understand your guests, your delivery customers, and the occasions that drive them. Use real transaction and location data instead of recalled surveys.

Blurred grayscale image with abstract shadows of branches and light patterns.

Soft purple gradient background fading to white with subtle vertical lines texture.

steps

How it works

Soft purple gradient background with subtle vertical lines and light circular blur effects.

Identify any restaurant guest

by chain, frequency, or channel

Soft purple gradient background with subtle vertical lines and light circular blur effects.

Launch

qual, quant, or both

Soft purple gradient background with subtle vertical lines and light circular blur effects.

Get interactive insights

in hours, not weeks

Soft purple gradient background with subtle vertical lines and light circular blur effects.

Identify any restaurant guest

by chain, frequency, or channel

Soft purple gradient background with subtle vertical lines and light circular blur effects.

Launch

qual, quant, or both

Soft purple gradient background with subtle vertical lines and light circular blur effects.

Get interactive insights

in hours, not weeks

data sources

The Pogo data restaurant and QSR teams use most

600M+

store visits

Retailer, restaurant, and venue-level data

Location Visits

See which chains your guests also visit, how often, time of day, and whether they're lapsed or active, then trigger a survey after their visit

Credit & Debit Card Purchases

Delivery tickets, in-store transactions, bar tabs, and spending patterns across QSR and casual dining

Physical Receipts

Itemized order history with menu-level detail from digital and scanned receipts across restaurants and delivery platforms

Location Visits

See which chains your guests also visit, how often, time of day, and whether they're lapsed or active, then trigger a survey after their visit

Credit & Debit Card Purchases

Delivery tickets, in-store transactions, bar tabs, and spending patterns across QSR and casual dining

Physical Receipts

Itemized order history with menu-level detail from digital and scanned receipts across restaurants and delivery platforms

use cases

Common use cases for restaurant and QSR teams

Innovation & New Product Testing

Test new menu items with verified early adopters before full rollout.

Brand & Competitive Intelligence

See where your customers also eat and why they go there.

Shopper & Path-to-Purchase

Understand occasion-based dining behavior and what drives drink and food choice.

Customer Churn & Win-Back

Identify lapsed guests from location and transaction data, and diagnose what pulled them away.

Dark black textured background with subtle vertical lines and faint leaf shadows.

Learn what
real people actually think and do

Book a demo to learn about verified research and setting up test studies

Blurred grayscale image with abstract shadows of branches and light patterns.

Interface showing a video call with study participants and a survey about a Big Arch Burger Meal.