Consumer Insights for Investing & Consulting - Pogo

Pogo for Investors & Consultants

Real consumer behavior data and fast qualitative depth for diligence, portfolio strategy, and thought leadership that stands up to scrutiny.

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steps

How it works

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Identify any consumer cohort

by category, brand, spend pattern, or demographic

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Launch research

qual, quant, or both

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Get interactive insights

in hours, not weeks

Soft purple gradient background with subtle vertical lines and light circular blur effects.

Identify any consumer cohort

by category, brand, spend pattern, or demographic

Soft purple gradient background with subtle vertical lines and light circular blur effects.

Launch research

qual, quant, or both

Soft purple gradient background with subtle vertical lines and light circular blur effects.

Get interactive insights

in hours, not weeks

data sources

The Pogo data investors and consultants use most

600M+

store visits

Retailer, restaurant, and venue-level data

Credit & Debit Card Purchases

Size markets, track share shifts, and validate growth narratives with real brand- and category-level card spending data

Financial Accounts & Balances

Read macro consumer health signals: household stress, trade-down behavior, savings rates, and discretionary spend resilience

Receipts

Get item-level granularity on what consumers buy, at what price points, and how baskets shift over time for sharper market sizing and trend detection

Credit & Debit Card Purchases

Size markets, track share shifts, and validate growth narratives with real brand- and category-level card spending data

Financial Accounts & Balances

Read macro consumer health signals: household stress, trade-down behavior, savings rates, and discretionary spend resilience

Receipts

Get item-level granularity on what consumers buy, at what price points, and how baskets shift over time for sharper market sizing and trend detection

use cases

Common use cases for investors and consultants

Brand & Competitive Intelligence

Validate brand strength and competitive positioning for investment theses.

Category & Market Trends

Build "state of the consumer" narratives for partners, LPs, and C-suite clients.

Customer Segmentation

Build investor-grade consumer profiles grounded in real transaction data.

Innovation & New Product Testing

Support portfolio companies with fast consumer validation in days, not weeks.

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Learn what
real people actually think and do

Book a demo to learn about verified research and setting up test studies

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