Segments built on real purchases instead of survey answers
Build behavioral, demographic, and attitudinal segments grounded in real data, then launch surveys and interviews to dig deeper.
How it works
Define segments from real behavior
Build segments using 150+ attributes: purchases, location, app usage, subscriptions, financial behavior, demographics, and psychographics. Describe what you're looking for in plain English.
Profile and compare
See each segment's size, growth, cross-category behavior, channel preferences, and how they compare to any other segment, including competitors' buyers.
Research and activate
Launch AI interviews or quant surveys to any segment. Bring segments to life with video stories, then export definitions for CRM, media, or analytics teams.
Define segments from real behavior
Build segments using 150+ attributes: purchases, location, app usage, subscriptions, financial behavior, demographics, and psychographics. Describe what you're looking for in plain English.
Profile and compare
See each segment's size, growth, cross-category behavior, channel preferences, and how they compare to any other segment, including competitors' buyers.
Research and activate
Launch AI interviews or quant surveys to any segment. Bring segments to life with video stories, then export definitions for CRM, media, or analytics teams.
Powered by 3M+ consumers sharing verified data
Every data point is consented, verified, and linked to a real person. Research on Pogo means reaching people whose behavior you can actually verify, not just what they tell you.
Key capabilities for this use case
Verified buyer segmentation
150+ attributes
Plain-English audience builder
Head-to-head comparison
One-click research activation
See customer segmentation in action
See Pogo's verified shopper data in action and start analyzing segments you care about.
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