Find people who churned and learn how to win them back
Identify lapsed buyers from real purchase and app usage data, and uncover win-back strategies with the people who actually left.
How it works
Identify lapsed buyers automatically
Pogo flags when verified buyers stop purchasing your brand. See exactly who left, when, and what they switched to.
Understand why they left
Run AI interviews and quant surveys with lapsed buyers on reasons for stopping. Compare with current buyers to isolate what's different.
Test and track win-back
Build targeted win-back messaging. Test it with the lapsed cohort. Monitor re-purchase in subsequent transaction data.
Identify lapsed buyers automatically
Pogo flags when verified buyers stop purchasing your brand. See exactly who left, when, and what they switched to.
Understand why they left
Run AI interviews and quant surveys with lapsed buyers on reasons for stopping. Compare with current buyers to isolate what's different.
Test and track win-back
Build targeted win-back messaging. Test it with the lapsed cohort. Monitor re-purchase in subsequent transaction data.
Powered by 3M+ consumers sharing verified data
Every data point is consented, verified, and linked to a real person. Research on Pogo means reaching people whose behavior you can actually verify, not just what they tell you.
Key capabilities for this use case
Verified buyer targeting
Automatic lapsed buyer detection
Switcher identification
Churn driver diagnosis
Win-back message testing
Re-purchase tracking
Case Studies
OFI Customer Testimonial: the $20B+ ingredient powerhouse behind many of the products you buy
See churn & win-back research in action
See Pogo's verified shopper data in action and launch your own churn research.
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