ChatGPT Conversations
Opt-in conversational data from AI tools, linked to real-world purchase behavior and consumer profiles.
How it's collected
User consents through a dedicated, high-friction flow
Users see a detailed explanation of what conversation data is accessed, how it's analyzed, and what they earn. The friction is intentional: only genuinely interested users opt in.
User authenticates and links their ChatGPT account
Users connect their ChatGPT account through a secure OAuth-style flow. Pogo ingests selected conversation histories and metadata under the consent scope the user approved.
Conversational data is linked to behavioral profiles
ChatGPT conversation data is de-identified and joined with the user's purchase, financial, and demographic profile. ChatGPT and AI tool subscriptions are also detected independently via card and financial data.
User consents through a dedicated, high-friction flow
Users see a detailed explanation of what conversation data is accessed, how it's analyzed, and what they earn. The friction is intentional: only genuinely interested users opt in.
User authenticates and links their ChatGPT account
Users connect their ChatGPT account through a secure OAuth-style flow. Pogo ingests selected conversation histories and metadata under the consent scope the user approved.
Conversational data is linked to behavioral profiles
ChatGPT conversation data is de-identified and joined with the user's purchase, financial, and demographic profile. ChatGPT and AI tool subscriptions are also detected independently via card and financial data.
Example products powered by this data
Identify users who actively use AI tools for product research, brand comparisons, or purchase decisions then follow up with AI-moderated interviews. Understand how AI is shaping brand discovery and purchase intent before it shows up in transaction data.
Survey confirmed AI tool users about AI usage habits, trust, and influence on purchase decisions. Verified by account links and subscription charges.
Map the topics, brand comparisons, and purchase questions consumers are asking AI tools, then connect those questions to what people actually buy, so you see what they're weighing before they spend.
Access AI tool subscription feeds and usage signals: which AI platforms consumers pay for, subscription growth patterns, and how AI tool adoption correlates with broader digital spending behavior.
Identify users who actively use AI tools for product research, brand comparisons, or purchase decisions then follow up with AI-moderated interviews. Understand how AI is shaping brand discovery and purchase intent before it shows up in transaction data.
Survey confirmed AI tool users about AI usage habits, trust, and influence on purchase decisions. Verified by account links and subscription charges.
Map the topics, brand comparisons, and purchase questions consumers are asking AI tools, then connect those questions to what people actually buy, so you see what they're weighing before they spend.
Access AI tool subscription feeds and usage signals: which AI platforms consumers pay for, subscription growth patterns, and how AI tool adoption correlates with broader digital spending behavior.
Used by any industry
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