Test ads and messaging with people who actually buy your category
From early storyboards to in-market copy, see which ideas resonate with verified buyers and why, before you spend your media budget.
How it works
Target your actual buyers and prospects
Recruit buyers of your brand or your competitor via verified purchase, app usage and location data.
Test creative and messaging
Show video, static, storyboards, or packaging. AI interviews capture emotional reactions, language, and confusion points. Quant surveys measure recall, clarity, persuasion, and preference.
Optimize before you spend
Pogo identifies which creative routes break through, which claims land, and which elements confuse. Export highlight reels and data for your creative and media teams.
Target your actual buyers and prospects
Recruit buyers of your brand or your competitor via verified purchase, app usage and location data.
Test creative and messaging
Show video, static, storyboards, or packaging. AI interviews capture emotional reactions, language, and confusion points. Quant surveys measure recall, clarity, persuasion, and preference.
Optimize before you spend
Pogo identifies which creative routes break through, which claims land, and which elements confuse. Export highlight reels and data for your creative and media teams.
Powered by 3M+ consumers sharing verified data
Every data point is consented, verified, and linked to a real person. Research on Pogo means reaching people whose behavior you can actually verify, not just what they tell you.
Key capabilities for this use case
Verified buyer targeting
Ad and creative testing
Claim and copy testing
AI video probing
Pack and shelf testing
Behavioral cuts
Case Studies
OFI Customer Testimonial: the $20B+ ingredient powerhouse behind many of the products you buy
See creative testing in action
See Pogo's verified shopper data in action — and find out what it means for your category.
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