Real data from real people at scale

The Pogo panel is powered by our own consumer app where 3M+ Americans share their purchases, finances, locations, app usage, and opinions. Every data point is consented and verified.
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3M+

Users in the US

$470B+

Transaction volume tracked

#1

Loyalty app in the U.S. Newsweek, 2024 & 2025

1 in 150

U.S. shopping trips

An app regular people use

The Pogo app isn't a survey-only panel with professional survey takers and interviewers. Research participation is just one of many reasons people engage with the Pogo app, which means respondents are authentic and representative.
Link
Connect cards, accounts, receipts and more
Earn
Get rewards on everything from purchases to location visits
Save
Find bank fee refunds, auto insurance savings, and class action settlements
Influence
Shape the biggest brands and products in the world
Pogo for Consumers
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Explicit consent with clear value exchange

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Consumers share with the Pogo app

Users connect cards, bank accounts, retailer accounts, receipts, location, email inboxes, and more, which builds a rich, real-time picture of their behavior.

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They opt in to Data Dividends

Users opt in once upfront, with additional consent required for sensitive data like health and precise location. The Pogo app works regardless of what they decide.

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Their data powers verified research

Their data powers your studies  and they get paid for it. In return, you reach people whose behavior you can actually see rather than what people who self-report to qualify.

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Consumers download the Pogo app

Pogo is a real consumer app — not a survey panel. People use it to earn cash rewards, find bank fee refunds, track subscriptions, discover class action settlements, and influence the brands they buy.

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They choose what to share

Each data source — cards, bank accounts, retailer logins, receipts, location, email — has its own consent screen explaining what's collected, how it's used, and what they earn. Nothing is default-on. Everything is disconnectable.

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Their data powers verified research

When you run a study on Pogo, you're reaching people whose behavior you can actually see. Not claimed. Not self-reported. Verified.

Their data, their choice

Our users’ data is only ever used in ways they explicitly consent to. Opt-in is fully optional: they decide what to share and how it’s used and they can change their settings anytime.

SOC 2 Type II certified
100% explicit consumer opt-in
Visit Our Trust Center
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Explicit data opt-in
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Data sharing settings

Learn more
 about the Pogo data

Book a demo to learn about verified research and setting up test studies

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Book a Demo
Pogo research platform alongside a consumer video interview.