Consumer Research for CPG Brands - Pogo

Pogo for CPG

Concept testing, new product tracking, competitive intel and more. Understand your buyers, and your competitors'.

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steps

How it works

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Identify any CPG buyer

by brand, category, retailer, or basket

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Launch

qual, quant, or both

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Get interactive insights

in hours, not weeks

Soft purple gradient background with subtle vertical lines and light circular blur effects.

Identify any CPG buyer

by brand, category, retailer, or basket

Soft purple gradient background with subtle vertical lines and light circular blur effects.

Launch

qual, quant, or both

Soft purple gradient background with subtle vertical lines and light circular blur effects.

Get interactive insights

in hours, not weeks

data sources

The Pogo data CPG teams use most

600M+

store visits

Retailer, restaurant, and venue-level data

Receipts

SKU-level detail from scanned receipts, including item-level basket composition, pricing, and promotional sensitivity

Location Visits

Know which retailers your shoppers visit, how they sequence trips, and survey them at the shelf or right after a store visit

Demographics & Psychographics

Segment by household composition, income, ethnicity, health attitudes, and whether they skew premium or value

Receipts

SKU-level detail from scanned receipts, including item-level basket composition, pricing, and promotional sensitivity

Location Visits

Know which retailers your shoppers visit, how they sequence trips, and survey them at the shelf or right after a store visit

Demographics & Psychographics

Segment by household composition, income, ethnicity, health attitudes, and whether they skew premium or value

use cases

Common use cases for CPG teams

Innovation & New Product Testing

Test concepts, flavors, formats, and claims with verified buyers of your category before you invest in production.

Creative & Messaging Testing

Test ad creative, packaging, and claims with the people who actually buy your product.

Brand & Competitive Intelligence

Track brand health and diagnose switching among verified buyers across your competitive set.

Customer Churn & Win-Back

Find out which buyers are leaving and why based on real purchase behavior instead of recall.

Category & Market Trends

Build category stories for line reviews with data retailers haven't seen.

Retail & Sales Enablement

Arm your sales team with verified shopper testimonials and incrementality data for sell-in decks.

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CASE STUDIES

Case Studies

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View All Reports

OFI Customer Testimonial: the $20B+ ingredient powerhouse behind many of the products you buy

How Shoppers React to Frito-Lay's New Fiber Chips and Popcorn

First Impressions of Pepsi's New Prebiotic Cola

Learn what
real people actually think and do

Book a demo to learn about verified research and setting up test studies

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Interface showing a video call with study participants and a survey about a Big Arch Burger Meal.