Consumer Insights for Media & Entertainment - Pogo

Pogo for Media & Entertainment

Understand what your audiences subscribe to, spend on, and show up for with real transaction, app, and location data across digital media, and live events.

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steps

How it works

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Identify any entertainment consumer

by subscription, spend, or attendance

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Launch research

qual, quant, or both

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Get interactive insights

in hours, not weeks

Soft purple gradient background with subtle vertical lines and light circular blur effects.

Identify any entertainment consumer

by subscription, spend, or attendance

Soft purple gradient background with subtle vertical lines and light circular blur effects.

Launch research

qual, quant, or both

Soft purple gradient background with subtle vertical lines and light circular blur effects.

Get interactive insights

in hours, not weeks

data sources

The Pogo data media and entertainment teams use most

600M+

store visits

Retailer, restaurant, and venue-level data

App Usage & Subscriptions

See which streaming, gaming, music, and podcast services your audience uses, stacks, cycles through, and cancels

Credit & Debit Card Purchases

Track real entertainment spending: subscription payments, ticket purchases, and how entertainment competes for wallet share

Location Visits

Know which theaters, venues, stadiums, and entertainment districts your audience visits — and how often they show up in person vs. stream at home

App Usage & Subscriptions

See which streaming, gaming, music, and podcast services your audience uses, stacks, cycles through, and cancels

Credit & Debit Card Purchases

Track real entertainment spending: subscription payments, ticket purchases, and how entertainment competes for wallet share

Location Visits

Know which theaters, venues, stadiums, and entertainment districts your audience visits — and how often they show up in person vs. stream at home

use cases

Common use cases for media and entertainment teams

Customer Churn & Win-Back

Track which streaming services consumers add, drop, and cycle through. Understand what would bring them back.

Customer Segmentation

Segment audiences by real entertainment spending: streaming stack, live events, gaming, and content preferences.

Brand & Competitive Intelligence

See which competing services your subscribers also use and what drives multi-service stacking.

Category & Market Trends

Track cord-cutting, bundle adoption, live event recovery, and gaming spend using real transaction data.

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Learn what
real people actually think and do

Book a demo to learn about verified research and setting up test studies

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