Consumer Insights for Digital & Apps - Pogo

Pogo for Digital & Apps

Understand your users, your competitors' users, and the digital behaviors that drive engagement, churn, and spend.

Blurred grayscale image with abstract shadows of branches and light patterns.

Soft purple gradient background fading to white with subtle vertical lines texture.

steps

How it works

Soft purple gradient background with subtle vertical lines and light circular blur effects.

Identify any app user

by platform, subscription, or digital behavior

Soft purple gradient background with subtle vertical lines and light circular blur effects.

Launch research

qual, quant, or both

Soft purple gradient background with subtle vertical lines and light circular blur effects.

Get interactive insights

in hours, not weeks

Soft purple gradient background with subtle vertical lines and light circular blur effects.

Identify any app user

by platform, subscription, or digital behavior

Soft purple gradient background with subtle vertical lines and light circular blur effects.

Launch research

qual, quant, or both

Soft purple gradient background with subtle vertical lines and light circular blur effects.

Get interactive insights

in hours, not weeks

data sources

The Pogo data digital and app teams use most

600M+

store visits

Retailer, restaurant, and venue-level data

App Usage & Subscriptions

See which apps your users also have installed, how they stack subscriptions, and when they churn from competing platforms

Credit & Debit Card Purchases

Track real spending across digital platforms and card transactions, not self-reported usage

ChatGPT Conversations

See how consumers use AI tools in their daily lives, what they ask, how they discover products, and how AI influences purchase decisions

App Usage & Subscriptions

See which apps your users also have installed, how they stack subscriptions, and when they churn from competing platforms

Credit & Debit Card Purchases

Track real spending across digital platforms and card transactions, not self-reported usage

ChatGPT Conversations

See how consumers use AI tools in their daily lives, what they ask, how they discover products, and how AI influences purchase decisions

use cases

Common digital & app use cases

Brand & Competitive Intelligence

See which competing apps your users also use and what triggers switching.

Customer Churn & Win-Back

Identify users who stopped engaging and understand why before it shows up in your internal analytics.

Customer Segmentation

Segment users by real digital behavior: subscription stacking, cross-platform usage, and spend intensity.

Category & Market Trends

Track digital spending trends across streaming, delivery, fintech, and gaming.

Dark black textured background with subtle vertical lines and faint leaf shadows.

CASE STUDIES

Case Studies

Blurred grayscale image with abstract shadows of branches and light patterns.

View All Reports

How Do Consumers Choose Between AI Tools?

What Turns Skeptical Riders into Loyal Waymo Users?

Learn what
real people actually think and do

Book a demo to learn about verified research and setting up test studies

Blurred grayscale image with abstract shadows of branches and light patterns.

Interface showing a video call with study participants and a survey about a Big Arch Burger Meal.