Retail Shopper Insights Platform - Pogo

Pogo for Retail & E-Commerce

Understand how shoppers move across channels, banners, and categories — with verified purchase and location data that goes deeper than POS.

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steps

How it works

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Identify any retail shopper

by banner, channel, or trip type

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Launch research

qual, quant, or both

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Get interactive insights

in hours, not weeks

Soft purple gradient background with subtle vertical lines and light circular blur effects.

Identify any retail shopper

by banner, channel, or trip type

Soft purple gradient background with subtle vertical lines and light circular blur effects.

Launch research

qual, quant, or both

Soft purple gradient background with subtle vertical lines and light circular blur effects.

Get interactive insights

in hours, not weeks

data sources

The Pogo data retail and e-commerce teams use most

600M+

store visits

Retailer, restaurant, and venue-level data

Receipts

Item-level basket data from scanned and digital receipts, showing what shoppers buy together, pricing sensitivity, and promotional lift

Location Visits

Understand trip types, visit frequency by banner, and mission (stock-up, fill-in, treat), and survey shoppers right after a trip

Demographics & Psychographics

Build buyer profiles by ethnic segment, family composition, value orientation, and basket behavior

Receipts

Item-level basket data from scanned and digital receipts, showing what shoppers buy together, pricing sensitivity, and promotional lift

Location Visits

Understand trip types, visit frequency by banner, and mission (stock-up, fill-in, treat), and survey shoppers right after a trip

Demographics & Psychographics

Build buyer profiles by ethnic segment, family composition, value orientation, and basket behavior

use cases

Common retail and e-commerce use cases

Shopper & Path-to-Purchase

Understand how shoppers split baskets across banners and what promotions actually move volume.

Retail & Sales Enablement

Build sell-in stories with verified shopper data that retailers haven't seen.

Brand & Competitive Intelligence

Track cross-shopping and leakage by retailer, and diagnose what's driving it.

Customer Segmentation

Build behavioral shopper segments across retailers and channels, grounded in real purchases.

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Learn what
real people actually think and do

Book a demo to learn about verified research and setting up test studies

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Interface showing a video call with study participants and a survey about a Big Arch Burger Meal.