Always-on brand tracking and intelligence with verified customers, including your competitor's
Track brand health, diagnose switching, and understand competitive dynamics using verified buyers across your category.
How it works
Build longitudinal buyer cohorts
Track verified buyers by brand over time. Automatically identify new buyers, loyalists, lapsers, and switchers from real transaction data.
Run ongoing pulse research
Deploy recurring quant surveys and AI interviews on brand perception, switching drivers, and competitive positioning.
Act on what's changing
Pogo surfaces shifts in brand health, emerging threats, and win-back opportunities. Deliver findings through highlight reels, PowerPoint decks, and executive summaries.
Build longitudinal buyer cohorts
Track verified buyers by brand over time. Automatically identify new buyers, loyalists, lapsers, and switchers from real transaction data.
Run ongoing pulse research
Deploy recurring quant surveys and AI interviews on brand perception, switching drivers, and competitive positioning.
Act on what's changing
Pogo surfaces shifts in brand health, emerging threats, and win-back opportunities. Deliver findings through highlight reels, PowerPoint decks, and executive summaries.
Powered by 3M+ consumers sharing verified data
Every data point is consented, verified, and linked to a real person. Research on Pogo means reaching people whose behavior you can actually verify, not just what they tell you.
Key capabilities for this use case
Verified buyer targeting
Verified switcher targeting
Brand health tracking
Competitive deep-dives
Longitudinal cohort tracking
Automated synthesis
See brand intelligence in action
See Pogo's verified shopper data in action — and find out what it means for your category.
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