Consumer Insights for Pharma Brands - Pogo

Pogo for Pharma & Health

Consumer research based on prescriptions (e.g. GLP-1s), OTC purchases, weight, steps, activity and more.

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steps

How it works

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Identify any health & wellness buyer

by category, condition, or product type

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Launch

qual, quant, or both

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Get interactive insights

in hours, not weeks

Soft purple gradient background with subtle vertical lines and light circular blur effects.

Identify any health & wellness buyer

by category, condition, or product type

Soft purple gradient background with subtle vertical lines and light circular blur effects.

Launch

qual, quant, or both

Soft purple gradient background with subtle vertical lines and light circular blur effects.

Get interactive insights

in hours, not weeks

data sources

The Pogo data pharma and health teams use most

600M+

store visits

Retailer, restaurant, and venue-level data

Pharmacy & Health

OTC, supplements, wellness products, GLP-1 signals, and Apple Health data (steps, activity, sleep). See what consumers actually buy and how health behavior changes over time

Receipts

Item-level detail on health and wellness baskets, including supplement brands, dosages, and how purchases shift alongside lifestyle changes

Demographics & Psychographics

Build condition-adjacent segments: weight management, active lifestyle, caregivers, supplement enthusiasts, and health-conscious consumers

Pharmacy & Health

OTC, supplements, wellness products, GLP-1 signals, and Apple Health data (steps, activity, sleep). See what consumers actually buy and how health behavior changes over time

Receipts

Item-level detail on health and wellness baskets, including supplement brands, dosages, and how purchases shift alongside lifestyle changes

Demographics & Psychographics

Build condition-adjacent segments: weight management, active lifestyle, caregivers, supplement enthusiasts, and health-conscious consumers

use cases

Common use cases for pharma and health teams

Innovation & New Product Testing

Test OTC product concepts and positioning with verified purchasers instead of self-reported panelists.

Brand & Competitive Intelligence

Understand switching dynamics in OTC and wellness categories among real buyers.

Category & Market Trends

Use GLP-1 and wellness spend patterns as leading indicators before they show up in syndicated data.

Shopper & Path-to-Purchase

Map the consumer health journey from across branded Rx, OTC, and alternative wellness.

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Learn what
real people actually think and do

Book a demo to learn about verified research and setting up test studies

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