Physical Receipts

SKU-level purchase data captured from paper receipts across grocery, mass, club, pharmacy, convenience, and specialty retail.

How it's collected

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User consents to data use in Pogo

Users opt in to receipt scanning through a dedicated consent screen in the Pogo app. They understand what data is extracted, how it's stored, and what they earn per scan.

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User scans physical receipts

Users photograph paper receipts using the Pogo app's built-in scanner. Receipts are uploaded instantly and processed in the background, no manual entry required.

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Pogo parses into structured data

Pogo OCRs each receipt image and maps line items to UPC/SKU identifiers, categories, merchant, date, and basket context. The result is clean, structured transaction data at the item level.

Soft purple gradient background with subtle vertical lines and light circular blur effects.
User consents to data use in Pogo

Users opt in to receipt scanning through a dedicated consent screen in the Pogo app. They understand what data is extracted, how it's stored, and what they earn per scan.

Soft purple gradient background with subtle vertical lines and light circular blur effects.
User scans physical receipts

Users photograph paper receipts using the Pogo app's built-in scanner. Receipts are uploaded instantly and processed in the background, no manual entry required.

Soft purple gradient background with subtle vertical lines and light circular blur effects.
Pogo parses into structured data

Pogo OCRs each receipt image and maps line items to UPC/SKU identifiers, categories, merchant, date, and basket context. The result is clean, structured transaction data at the item level.

Example products powered by this data

Post-purchase basket exploration

Within hours of a specific grocery or retail purchase, recruit the buyer for an AI-moderated video interview. Explore SKU-level choices, substitution rationale, and in-store experience while the trip is fresh.

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SKU-verified concept and claims testing

Within hours of a specific grocery or retail purchase, recruit the buyer for an AI-moderated video interview. Explore SKU-level choices, substitution rationale, and in-store experience while the trip is fresh.

Soft gradient background with blurred purple and white hues.
Shopper segmentation at the item level

Identify true brand loyalists, deal-seekers, and private-label crossovers based on what they actually put in their basket instead of what they say they buy. Combine with demographics for full shopper profiles.

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SKU-level retail intelligence

Access receipt-based purchase feeds for granular retail tracking: new product trial rates, promotional lift, and retailer-level brand performance, with SKU depth unavailable from card data alone.

Soft gradient background with blurred purple and white hues.
Post-purchase basket exploration

Within hours of a specific grocery or retail purchase, recruit the buyer for an AI-moderated video interview. Explore SKU-level choices, substitution rationale, and in-store experience while the trip is fresh.

Soft gradient background with blurred purple and white hues.
SKU-verified concept and claims testing

Within hours of a specific grocery or retail purchase, recruit the buyer for an AI-moderated video interview. Explore SKU-level choices, substitution rationale, and in-store experience while the trip is fresh.

Soft gradient background with blurred purple and white hues.
Shopper segmentation at the item level

Identify true brand loyalists, deal-seekers, and private-label crossovers based on what they actually put in their basket instead of what they say they buy. Combine with demographics for full shopper profiles.

Soft gradient background with blurred purple and white hues.
SKU-level retail intelligence

Access receipt-based purchase feeds for granular retail tracking: new product trial rates, promotional lift, and retailer-level brand performance, with SKU depth unavailable from card data alone.

Soft gradient background with blurred purple and white hues.

Case studies using

Physical Receipts

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