Location Visits

Store-level visit data across retailers, restaurants, pharmacies, gyms, and other venues, including frequency, timing, dwell time, and trip sequencing.

How it's collected

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User consents to data use in Pogo

Location sharing requires explicit permission in Pogo. Users see a clear explanation of what location data is collected, how it’s used and shared, and what they earn. They can adjust or revoke at any time.

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User grants location permissions

Users enable foreground and/or background location access via their device's native permission prompt. GPS signals are captured and processed by Pogo's location pipeline.

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Visits are matched, confirmed, and linked

GPS location pings are matched against a POI database to identify store visits. Where available, card and receipt data corroborates the visit and links it to an actual purchase, producing a purchase-verified store visit record.

Soft purple gradient background with subtle vertical lines and light circular blur effects.
User consents to data use in Pogo

Location sharing requires explicit permission in Pogo. Users see a clear explanation of what location data is collected, how it’s used and shared, and what they earn. They can adjust or revoke at any time.

Soft purple gradient background with subtle vertical lines and light circular blur effects.
User grants location permissions

Users enable foreground and/or background location access via their device's native permission prompt. GPS signals are captured and processed by Pogo's location pipeline.

Soft purple gradient background with subtle vertical lines and light circular blur effects.
Visits are matched, confirmed, and linked

GPS location pings are matched against a POI database to identify store visits. Where available, card and receipt data corroborates the visit and links it to an actual purchase, producing a purchase-verified store visit record.

Example products powered by this data

Post-visit store experience research

Trigger AI-moderated interviews in real-time when consumer is at the store. Probe in-store experience, product discovery, staff interactions, and trip mission while memory is fresh.

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Shopper frequency and trip type segmentation

Trigger AI-moderated interviews in real-time when consumer is at the store. Probe in-store experience, product discovery, staff interactions, and trip mission while memory is fresh.

Soft gradient background with blurred purple and white hues.
Competitive foot traffic and share of visits

Track visit share across competing retailers, restaurants, or service locations. Identify which competitor locations your customers also visit, and when regulars lapse and where they defect to.

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Foot traffic signals

Access store-level visit feeds for alternative data applications: traffic trends by retailer and banner, competitive share shifts, and location-based signals from an opted-in, GPS-confirmed panel.

Soft gradient background with blurred purple and white hues.
Post-visit store experience research

Trigger AI-moderated interviews in real-time when consumer is at the store. Probe in-store experience, product discovery, staff interactions, and trip mission while memory is fresh.

Soft gradient background with blurred purple and white hues.
Shopper frequency and trip type segmentation

Trigger AI-moderated interviews in real-time when consumer is at the store. Probe in-store experience, product discovery, staff interactions, and trip mission while memory is fresh.

Soft gradient background with blurred purple and white hues.
Competitive foot traffic and share of visits

Track visit share across competing retailers, restaurants, or service locations. Identify which competitor locations your customers also visit, and when regulars lapse and where they defect to.

Soft gradient background with blurred purple and white hues.
Foot traffic signals

Access store-level visit feeds for alternative data applications: traffic trends by retailer and banner, competitive share shifts, and location-based signals from an opted-in, GPS-confirmed panel.

Soft gradient background with blurred purple and white hues.

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