Pharmacy & Health
Health and wellness spend across pharmacies, OTC products, GLP-1s, and supplements. Combine with Apple Health activity data like steps, weight, and sleep from the same verified consumers.
How it's collected
User consents to data use in Pogo
Health and pharmacy spend is captured through the same card, receipt, and account linking flows as other purchase data. However, before it is used/shared, users must specifically opt in to health use cases for their data.
Health and pharmacy transactions are captured at source
Card transactions, retailer account links, and receipt scans at pharmacy and health merchants (CVS, Walgreens, Walmart, Whole Foods, GNC, etc.) flow in through Pogo's standard collection rails.
Line items are mapped to health and wellness categories
Individual transactions and receipt line items are classified into health categories: OTC medications, vitamins and supplements, personal care, functional foods, and health service spend.
User consents to data use in Pogo
Health and pharmacy spend is captured through the same card, receipt, and account linking flows as other purchase data. However, before it is used/shared, users must specifically opt in to health use cases for their data.
Health and pharmacy transactions are captured at source
Card transactions, retailer account links, and receipt scans at pharmacy and health merchants (CVS, Walgreens, Walmart, Whole Foods, GNC, etc.) flow in through Pogo's standard collection rails.
Line items are mapped to health and wellness categories
Individual transactions and receipt line items are classified into health categories: OTC medications, vitamins and supplements, personal care, functional foods, and health service spend.
Example products powered by this data
Recruit verified OTC, supplement, or wellness purchasers for AI-moderated interviews and filter by Apple Health signals like steps, weight, or sleep. Explore purchase rationale, brand switching, and GLP-1 lifestyle changes with behavior confirmed across spend and activity.
Survey consumers who have actually purchased in a health or OTC category and layer Apple Health filters to reach high-activity, weight-management, or sleep-focused cohorts. Test claims, packaging, and pricing with category-verified respondents, not wellness claimers.
See how health-focused consumers allocate spend across grocery, pharmacy, and specialty health retailers and correlate purchase behavior with Apple Health trends. Understand basket composition, switching triggers, and the full picture of what consumers buy and how they live.
Access OTC and wellness spend feeds alongside Apple Health behavioral signals: category growth, emerging brand traction, and activity-linked consumption patterns with demographic cohort breakouts for market sizing and trend analysis.
Recruit verified OTC, supplement, or wellness purchasers for AI-moderated interviews and filter by Apple Health signals like steps, weight, or sleep. Explore purchase rationale, brand switching, and GLP-1 lifestyle changes with behavior confirmed across spend and activity.
Survey consumers who have actually purchased in a health or OTC category and layer Apple Health filters to reach high-activity, weight-management, or sleep-focused cohorts. Test claims, packaging, and pricing with category-verified respondents, not wellness claimers.
See how health-focused consumers allocate spend across grocery, pharmacy, and specialty health retailers and correlate purchase behavior with Apple Health trends. Understand basket composition, switching triggers, and the full picture of what consumers buy and how they live.
Access OTC and wellness spend feeds alongside Apple Health behavioral signals: category growth, emerging brand traction, and activity-linked consumption patterns with demographic cohort breakouts for market sizing and trend analysis.
Used by any industry
Learn whatreal people actually think and do
Book a demo to learn about verified research and setting up test studies
Sign up for our consumer insights reports
