Financial Accounts & Balances
Linked bank and card accounts with balance snapshots, inflows/outflows, multi-banking behavior, and subscription patterns.
How it's collected
User consents to data use in Pogo
During onboarding, users review a plain-language consent screen explaining what financial data is collected, how it's used and shared, and what they earn in exchange. Consent is explicit and revocable at any time.
User connects their financial institution
Users authenticate with their bank through Pogo's secure aggregator integration. Authentication uses the bank's own consent screens. Pogo never sees credentials and cannot move money.
Balance and transaction data flows in continuously
Pogo receives daily balance snapshots and an ongoing read-only transaction stream from linked accounts, enabling longitudinal financial behavior tracking across the panel.
User consents to data use in Pogo
During onboarding, users review a plain-language consent screen explaining what financial data is collected, how it's used and shared, and what they earn in exchange. Consent is explicit and revocable at any time.
User connects their financial institution
Users authenticate with their bank through Pogo's secure aggregator integration. Authentication uses the bank's own consent screens. Pogo never sees credentials and cannot move money.
Balance and transaction data flows in continuously
Pogo receives daily balance snapshots and an ongoing read-only transaction stream from linked accounts, enabling longitudinal financial behavior tracking across the panel.
Example products powered by this data
Identify consumers whose balance trends suggest financial pressure or banking changes, then recruit them for AI-moderated interviews exploring switching intent, product perceptions, and financial behavior.
Identify consumers whose balance trends suggest financial pressure or banking changes, then recruit them for AI-moderated interviews exploring switching intent, product perceptions, and financial behavior.
See which consumers split deposits across institutions, hold challenger bank accounts alongside incumbents, and which financial products they carry without a single survey question.
Access balance trend and cash flow feeds for alternative data applications: trade-down signals, spending resilience, and economic stress indicators, segmented by demographic cohort.
Identify consumers whose balance trends suggest financial pressure or banking changes, then recruit them for AI-moderated interviews exploring switching intent, product perceptions, and financial behavior.
Identify consumers whose balance trends suggest financial pressure or banking changes, then recruit them for AI-moderated interviews exploring switching intent, product perceptions, and financial behavior.
See which consumers split deposits across institutions, hold challenger bank accounts alongside incumbents, and which financial products they carry without a single survey question.
Access balance trend and cash flow feeds for alternative data applications: trade-down signals, spending resilience, and economic stress indicators, segmented by demographic cohort.
Used by any industry
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