How it works
Purchase-verified foundation
Pogo has conducted 100,000+ in-depth interviews and surveys with purchase-verified shoppers, spanning hundreds of categories, brands, and topics.
Ask a question, get a grounded answer
Ask business questions about your category, brand, or customers. Pogo searches the full library, all built on purchase-verified respondents, and returns a synthesized, cited answer in minutes, with the source studies to dig into.
Stay current, automatically
When a launch, news story, or earnings call shifts your category, Insights Library fields a new study with verified buyers on its own and folds it into the corpus, so your next answer already reflects it.
Purchase-verified foundation
Pogo has conducted 100,000+ in-depth interviews and surveys with purchase-verified shoppers, spanning hundreds of categories, brands, and topics.
Ask a question, get a grounded answer
Ask business questions about your category, brand, or customers. Pogo searches the full library, all built on purchase-verified respondents, and returns a synthesized, cited answer in minutes, with the source studies to dig into.
Stay current, automatically
When a launch, news story, or earnings call shifts your category, Insights Library fields a new study with verified buyers on its own and folds it into the corpus, so your next answer already reflects it.
Key capabilities of Insights Library
Thousands of studies, one corpus
Every recurring study and topical deep-dive Pogo runs lives in one searchable index, spanning hundreds of categories and brands and growing every quarter.
Ask instead of waiting for a report
Query the full corpus in plain language and get a synthesized, cited answer in minutes instead of commissioning a new study.
Both Quant and Qual
Explore survey results alongside in-depth consumer interviews to understand what shoppers think and why. Get quantitative and qualitative insights in one searchable library.
Always-on signals
When a product launch, news story, or earnings call could move your category, Insights Library automatically fields a new study with verified buyers, often same-day.
Purchase-verified at every layer
Every answer traces back to Pogo's 3 million-person panel of purchase-verified shoppers, not self-reported survey takers. The same rigor as Pogo's custom research, just at massive scale.
Unlimited follow-ups, fully cited
Dig deeper on any answer with follow-up questions, and get responses cited back to the specific studies and respondents behind them.
Common use cases
Innovation & New Product Testing
Traditional concept tests recruit from generic panels and take weeks. Pogo lets you test with verified category buyers in days.
Brand & Competitive Intelligence
Always-on brand intelligence with verified buyers — including your competitor's customers.
Creative & Messaging Testing
Test creative with the people who actually buy your product — not generic panelists who may never encounter it.
Customer Churn & Win-Back
Your POS shows volume declining — Pogo shows who left, where they went, and why.
Shopper & Path-to-Purchase
Map real journeys from verified transactions, locations, and in-the-moment interviews.
Category & Market Trends
Category intelligence that goes beyond the syndicated data every manufacturer already has.
Retail & Sales Enablement
Verified shopper data, cross-banner intelligence, and real consumer video testimonials for your sell-in deck.
Customer Segmentation
Segments built on what people actually buy — not survey-declared habits from a two-year-old study.
Learn whatreal people actually think and do
Book a demo to learn about verified research and running your first study.
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