INSIGHTS LIBRARY
Answer research questions without launching a study
Ask across 100,000+ shopper interviews and thousands of qual + quant studies — all grounded in purchase-verified shoppers — and get an answer in seconds.
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Meet Pogo’s Insights Library

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100,000+
shopper interviews at launch
1,000,000+
interviews + responses by EOY 2026
3,000,000+
purchase-verified shoppers
steps

How Insights Library works

Soft purple gradient background with subtle vertical lines and light circular blur effects.Pogo study summary for David’s Protein Bar, showing shopper video interviews and response themes.

Browse thousands of studies

Explore recent qualitative and quantitative research across food & beverage, beauty, retail, technology, health, and more.

Soft purple gradient background with subtle vertical lines and light circular blur effects.Insights Library chat answering a snack-brand question and citing a source study.

Chat with 100,000+ shopper interviews

Ask anything about your customers, competitors, or category. Get answers grounded in real, purchase-verified shopper research.

Soft purple gradient background with subtle vertical lines and light circular blur effects.Research agents scanning product launches and adding new studies to Insights Library.

Stay current with new research every week

When your category moves, Pogo’s research agents launch new studies and add the findings to Insights Library automatically.

Soft purple gradient background with subtle vertical lines and light circular blur effects.Pogo study summary for David’s Protein Bar, showing shopper video interviews and response themes.

Browse thousands of studies

Explore recent qualitative and quantitative research across food & beverage, beauty, retail, technology, health, and more.

Soft purple gradient background with subtle vertical lines and light circular blur effects.Insights Library chat answering a snack-brand question and citing a source study.

Chat with 100,000+ shopper interviews

Ask anything about your customers, competitors, or category. Get answers grounded in real, purchase-verified shopper research.

Soft purple gradient background with subtle vertical lines and light circular blur effects.Research agents scanning product launches and adding new studies to Insights Library.

Stay current with new research every week

When your category moves, Pogo’s research agents launch new studies and add the findings to Insights Library automatically.

capabilities

Why Insights Library is different

100,000+ shopper interviews, ready to search

Browse and query a growing library of qual interviews and quant studies without launching a new study.

New research added every week

Pogo continuously fields studies around launches, recalls, viral stories, earnings, and other market-moving moments.

Purchase-verified respondents

Every study is grounded in real shoppers, with purchase behavior and transaction history used to validate who they are.

Qual + quant in one place

See what shoppers did, what they said, and why — across interviews, surveys, and behavioral data.

Ask follow-up questions instantly

Go from a broad question to specific cuts, comparisons, and follow-ups without waiting for another research cycle.

Every answer is traceable to source research

See the studies, audiences, and evidence behind each answer instead of getting a black-box AI summary.

100,000+ shopper interviews, ready to search

Browse and query a growing library of qual interviews and quant studies without launching a new study.

New research added every week

Pogo continuously fields studies around launches, recalls, viral stories, earnings, and other market-moving moments.

Purchase-verified respondents

Every study is grounded in real shoppers, with purchase behavior and transaction history used to validate who they are.

Qual + quant in one place

See what shoppers did, what they said, and why — across interviews, surveys, and behavioral data.

Ask follow-up questions instantly

Go from a broad question to specific cuts, comparisons, and follow-ups without waiting for another research cycle.

Every answer is traceable to source research

See the studies, audiences, and evidence behind each answer instead of getting a black-box AI summary.

PREVIEW

Preview the Insights Library

Consumer Trends

Social Commerce Path to Purchase Across Categories

Quant Surveys500 people
Social Commerce

The GLP-1 Grocery Basket: What Consumers Are Buying More, Less, and Differently

Quant Surveys100 people
GLP-1s

The Fiber Opportunity: Benefits, Occasions & Product Innovation

Quant Surveys250 people
Fiber

AI Usage in Shopping - Quant

Quant Surveys100 people
AI Adoption

New Product Launches

How Consumers Feel About Foldable Phones

AI Interviewer50 people
Cellphones

Chobani: Where This New Cup Wins

Quant Surveys50 people
Yogurt

What Do Consumers Really Think of David Protein Bars?

AI Interviewer20 people
Protein Bars

Consumer Reactions to McDonald’s Big Arch Burger

AI Interviewer59 people
Fast Food

Brand Trackers

Brand Tracker - Frozen Pizzas

Quant Surveys500 people
Frozen Pizzas

Brand Tracker - Grocery Store

Grocery Stores

Brand Tracker - Fast Food Restaurant

Fast Food

Brand Tracker - AI Subscription

AI Subscriptions

Category Dynamics

Category Barriers & Drivers / Path-To-Purchase - Tortilla Chips

AI Interviewer50 people
Tortilla Chips

Innovation & Whitespace Opportunity Report - Cooking Oils

AI Interviewer50 people
Cooking Oils

Price Sensitivity & Trade-Down Dynamics - Moisturizers

AI Interviewer50 people
Moisturizers

Category Usage & Occasion Segmentation - AI Tools

AI Subscriptions

Competitive Intelligence

Brand Churn Drivers - Nike

AI Interviewer50 people
Nike

McDonald’s vs. Burger King: When Product Buzz, Viral Moments, and Brand Campaigns Collide

Fast Food

Costco Delivery Switching: Instacart vs. DoorDash and Uber Eats

Delivery

Can Private Label Disrupt the Energy Drink Market?

Energy Drinks

Macro Trends

What Does “Healthy” Mean to Gen Z Now?

AI Interviewer50 people
Gen Z

Hispanic Grocery Shopping: Habits, Priorities & Cultural Influence

Quant Surveys100 people
Ethnic Trends

How Will SNAP Shoppers Respond to Category Changes in 2026?

AI Interviewer50 people
SNAP

Food Budgets Under Pressure: Pricing and Value Strategy

Value & Affordability

Seasonal Events

Back-to-School Shopping Decisions

Retail Events

Halloween Shopping Journey

Holidays

Thanksgiving + Black Friday + Cyber Monday Purchasing

Quant Surveys400 people
Retail Events

December Holiday Planning & Shopping

Holidays

Earnings Calls & Investor Questions

Are Petco points changing behavior?

Quant Surveys50 people
Company Outlook

Do budget households buy the value story at Target?

Quant Surveys50 people
Company Outlook

Uber's Rural Adoption Gap

AI Interviewer50 people
Company Outlook

Spotify Premium: Sizing the Add-On Opportunity

Quant Surveys50 people
Company Outlook

Audience

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    COVERAGE

    Broad coverage for any team

    TrendsCategoriesBrands
    Insights Library topics study preview

    Learn what
    real people actually think and do

    Book a demo to learn about verified research and running your first study.

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    Real human insights, at the speed of AI.

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    Explore Insights Library

    Book a demo to see how Insights Library can answer your research questions.

    • Answers in secondsFind the consumer insights you need without waiting for a new study.
    • Purchase-verified shoppersExplore what real buyers think, alongside what they actually buy.
    • Research for your questionsSee studies across your category, customers, and competitors.

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