View the How Do Consumers Choose Between AI Tools? Report
By Dom Wong
A detailed look at how real shoppers discovered, evaluated, and purchased across AI Subscription Buyers (ChatGPT, Gemini, Claude, Copilot). This Pogo case study draws on 22 verified buyer interviews and 7+ hours of moderated video conversations, analyzed across 150+ behavioral and demographic attributes.
What's inside:
Insights from 35,145 verified buyers in: AI Subscription Buyers (ChatGPT, Gemini, Claude, Copilot)
