Case Studies

Real studies powered by Pogo's verified consumer data.

What Turns Skeptical Riders into Loyal Waymo Users?

What Makes Consumers Choose One Pharmacy Retailer Over Another?

Bilt Rewards 2.0: What Happens When Rewards Programs Change the Rules?

How Shoppers React to Frito-Lay's New Fiber Chips and Popcorn

First Impressions of Pepsi's New Prebiotic Cola

Can Private Label Disrupt the Energy Drink Market?

How Do Consumers Choose Between AI Tools?

What Shoppers Value Most About the Costco Experience

Consumer Reactions to McDonald's Big Arch Burger

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