View the Consumer Reactions to McDonald’s Big Arch Burger Report
By Dom Wong
A detailed look at how real shoppers discovered, evaluated, and purchased across Big Arch Burger Buyers at McDonald's. This Pogo case study draws on 60 verified buyer interviews and 9+ hours of moderated video conversations, analyzed across 150+ behavioral and demographic attributes.
What's inside:
Insights from 11,012 verified buyers in: Big Arch Burger Buyers at McDonald's
