Pogo may offer you financial incentives (such as Data Dividends) for the collection, sale, retention, and use of your Personal Information that can, without limitation, result in reasonably different prices, rates, or quality levels.
The material aspects of any financial incentive will be explained and described in its program terms. Participation in incentive programs is entirely optional - you will have to affirmatively opt in to the program and you can opt out of each program (i.e., terminate participation and forgo the ongoing incentives) prospectively by following the instructions in the applicable program description and terms.
Pogo may add or change incentive programs, and/or their terms by posting notice on the program descriptions and this site, so check them regularly.
Each financial incentive or price/service difference related to the collection and use of personal information is based upon our reasonable, good-faith determination of the estimated value of such information to our business, taking into consideration the value of the offer itself and the anticipated revenue generation that may be realized by rewarding brand loyalty. We calculate the value of the offer and financial incentive by using the expense related to the offer.