Hear real buyers explain their choices on video, and know they are real buyers. Every Pogo buyer is matched to card, receipt, and retailer-account data before the interview starts. Then put numbers on what they said with Quant Surveys, on the same people.
Voxpopme qualifies people with screener questions, AI-assisted checks, and video auditions. That confirms someone is real and on topic. It can't confirm they bought what they say they bought. Pogo checks the purchase first: every buyer is matched to real transaction data before they qualify. And because Voxpopme is built for qual, teams usually run quant somewhere else. On Pogo, the video interviews and the Quant Surveys run on the same verified buyers, in one study.
"Pogo enables us to engage verified customers and gain insights that drive smarter decisions."
"Pogo's breadth and depth of data is exceptional, I've yet to build an audience they couldn't find."
"Pogo's blend of competitive basket-level spend signals, along with videos of consumers that humanize the data is a game changer (and a must have for any data-driven marketer)"
Most research panels qualify respondents by answering a screener, so anyone can claim to buy your brand to collect the incentive. On Pogo, every respondent is screened by real card, receipt, and location data before the study starts.
Low-incidence SKUs, a competitor's customers, category lapsers — that's where self-reported panels run dry. Pogo finds them by what they actually bought: brand, retailer, SKU, and frequency.
Most tools give you the survey response. Pogo gives you the response and the verified purchase behind it — the receipt, the store visit, the brand switch — attached to the same person, in one study.
Talk to hundreds of verified buyers on video, in hours. Watch the full interviews, get instant reports, and share the highlight reels in your next deck.
Yes. Pogo gives you AI-moderated video interviews with follow-up questions and highlight reels, with two differences: every person on camera is matched to purchase data before they qualify, and your Quant Surveys run on those same buyers in the same study, not in another tool.
Pogo matches respondents against real-world purchase signals — including credit and debit card transaction data, digital receipts, in-store visit data, and app usage data — before they ever qualify for a study. That's what "purchase-verified" means in practice: confirmed behavior across multiple data sources, not a single self-reported screener question.
Voxpopme says it uses selective screening, AI-assisted respondent qualification, and video auditions before fieldwork. Pogo qualifies on what people bought: card, receipt, and retailer-account data confirm the purchase before anyone joins a study.
Yes. Run Quant Surveys on the same verified buyers you interview, then compare what people said with how many feel the same way. Voxpopme's own guidance suggests other tools for large-scale quant.
Yes. Ask a few questions on video to verified buyers of your category or a competitor's, and get transcripts, themes, and highlight reels back.
Yes. Pogo builds an audience from what people actually bought, by brand, retailer, SKU, or frequency. That includes a competitor's customers, lapsed buyers, and category switchers.