Pogo is the preferred Suzy alternative that runs every study on 3M+ purchase-verified buyers, so your findings are grounded in what people actually bought — not what they claim to.
Suzy's panel is opt-in and self-reported — what people say they bought. Pogo's panel is matched against real purchase and transaction records before anyone qualifies for a study, so findings are grounded in what people actually did, not what they recall.
"The verified purchase data is really something that is unique about your platform — I haven't seen it anywhere else."
"We use Suzy's DIY platform for a lot of our survey needs. But the challenge is it's all claimed — so having a purchase-verified option is where I lean in."
"They definitely don't have the level of transaction data that you guys use. For competitor insight, everyone else is basically estimating."
Most research panels qualify respondents by answering a screener, so anyone can claim to buy your brand to collect the incentive. On Pogo, every respondent is screened by real card, receipt, and location data before the study starts.
Low-incidence SKUs, a competitor's customers, category lapsers — that's where opt-in panels run dry. Pogo finds them by what they actually bought: brand, retailer, SKU, and frequency.
Most tools give you the survey response. Pogo gives you the response and the verified purchase behind it — the receipt, the store visit, the brand switch — attached to the same person, in one study.
Talk to hundreds of verified buyers on video, in hours. Watch the full interviews, get instant reports, and share the highlight reels in your next deck.
Every Pogo respondent is matched to real purchase and transaction data before they qualify for a study. Instead of screening people on what they say they bought, we confirm it — so every finding is grounded in verified behavior, not self-report.
Pogo matches respondents against real-world purchase signals — including credit and debit card transaction data, digital receipts, in-store visit data, and app usage data — before they ever qualify for a study. That's what "purchase-verified" means in practice: confirmed behavior across multiple data sources, not a single self-reported screener question.
Most surveys and AI-moderated interview studies field and report within hours to a few days, rather than the multi-week timelines common with traditional research panels.
Yes. Pogo supports large-sample quantitative surveys plus AI-moderated qualitative interviews, all on the same purchase-verified panel. Quant and qual findings come from one consistent, trusted audience instead of two different sources.
Yes. Because respondents are matched to real transaction data, Pogo can target specific buying behaviors down to sub-1% incidence rates — audiences that are difficult to isolate through self-reported screening alone.
Pogo's panel of 3M+ purchase-verified buyers is matched to real transaction records representing $470B+ in tracked spend. That depth lets you segment and target respondents by actual spending behavior, not just demographics or a single self-reported purchase.
The core difference is what qualifies someone for a study. Traditional panels typically rely on self-reported screeners, while Pogo confirms real purchase and transaction data before anyone qualifies. That carries through everything else — faster fielding, broader quant and qual methodology in one platform, and confidence in who's actually answering, even for very specific, low-incidence audiences.