Pogo pairs research tools with a panel you don't have to source yourself — 3M+ purchase-verified buyers, ready to survey or interview, with qual and quant in one platform.
Qualtrics is a survey-authoring platform — powerful, but it doesn't come with respondents. Teams typically license Qualtrics for the tool, then separately buy panel access and hire a qual vendor to fill the gaps. Pogo is a single platform: quantitative surveys and AI-moderated qualitative interviews, run on a panel of 3M+ purchase-verified buyers that's already built in.
"Pogo enables us to engage verified customers and gain insights that drive smarter decisions."
"Pogo's breadth and depth of data is exceptional, I've yet to build an audience they couldn't find."
"Pogo's blend of competitive basket-level spend signals, along with videos of consumers that humanize the data is a game changer (and a must have for any data-driven marketer)"
Most research panels qualify respondents by answering a screener, so anyone can claim to buy your brand to collect the incentive. On Pogo, every respondent is screened by real card, receipt, and location data before the study starts.
Low-incidence SKUs, a competitor's customers, category lapsers — that's where opt-in panels run dry. Pogo finds them by what they actually bought: brand, retailer, SKU, and frequency.
Most tools give you the survey response. Pogo gives you the response and the verified purchase behind it — the receipt, the store visit, the brand switch — attached to the same person, in one study.
Talk to hundreds of verified buyers on video, in hours. Watch the full interviews, get instant reports, and share the highlight reels in your next deck.
Qualtrics is a survey-building tool — it doesn't come with respondents. Pogo is a full platform: quantitative surveys and AI-moderated qualitative interviews, run on a built-in panel of 3M+ purchase-verified buyers, so you're not sourcing a panel and a qual vendor separately.
Pogo matches respondents against real-world purchase signals — including credit and debit card transaction data, digital receipts, in-store visit data, and app usage data — before they ever qualify for a study. That's what "purchase-verified" means in practice: confirmed behavior across multiple data sources, not a single self-reported screener question.
No. Pogo's panel of purchase-verified buyers is built into the platform, so you can field a study without sourcing respondents elsewhere first.
Every Pogo respondent is matched to real purchase and transaction data before they qualify for a study — confirmed behavior, not a self-report screener.
Yes. Pogo supports large-sample quantitative surveys plus AI-moderated qualitative interviews, all on the same purchase-verified panel — one platform instead of a survey tool plus a separate qual vendor.
Yes. Because respondents are matched to real transaction data, Pogo can target specific buying behaviors down to sub-1% incidence rates — without you having to source that audience yourself.
Most surveys and AI-moderated interview studies field and report within hours to a few days, since the panel and methodology are already built into the platform.