Pogo pairs AI-moderated interviews and surveys with 3M+ purchase-verified buyers — built in, not sourced from a patchwork of outside panels.
Outset routes studies through third-party panels, which rely on each panel's own screening, not purchase verification. Pogo's panel is matched against real purchase and transaction records before anyone qualifies, so scale doesn't come at the cost of confirming who actually bought the product.
"Pogo enables us to engage verified customers and gain insights that drive smarter decisions."
"Pogo's breadth and depth of data is exceptional, I've yet to build an audience they couldn't find."
"Pogo's blend of competitive basket-level spend signals, along with videos of consumers that humanize the data is a game changer (and a must have for any data-driven marketer)"
Most research panels qualify respondents by answering a screener, so anyone can claim to buy your brand to collect the incentive. On Pogo, every respondent is screened by real card, receipt, and location data before the study starts.
Low-incidence SKUs, a competitor's customers, category lapsers — that's where opt-in panels run dry. Pogo finds them by what they actually bought: brand, retailer, SKU, and frequency.
Most tools give you the survey response. Pogo gives you the response and the verified purchase behind it — the receipt, the store visit, the brand switch — attached to the same person, in one study.
Talk to hundreds of verified buyers on video, in hours. Watch the full interviews, get instant reports, and share the highlight reels in your next deck.
Every Pogo respondent is matched to real purchase and transaction data before they qualify for a study. Instead of screening people on what they say they bought, we confirm it.
Pogo matches respondents against real-world purchase signals — including credit and debit card transaction data, digital receipts, in-store visit data, and app usage data — before they ever qualify for a study. That's what "purchase-verified" means in practice: confirmed behavior across multiple data sources, not a single self-reported screener question.
Outset reaches respondents through third-party panels, so qualification depends on each panel's own screening. Pogo matches every respondent to real purchase and transaction data before they qualify, so breadth doesn't come at the expense of verification.
Yes. Because respondents are matched to real transaction data rather than sourced from a patchwork of panels, Pogo can target specific buying behaviors down to sub-1% incidence — without you having to coordinate across multiple panel providers.
Yes. Because verification runs on purchase data rather than a panel network, Pogo can build a panel of any brand's verified buyers — including your competitors' — for direct competitive intelligence.
Most surveys and AI-moderated interview studies field and report within hours to a few days.
What sets Pogo apart is the foundation: a panel verified against real purchase and transaction data, not assembled from third-party panel networks.