Outset fills studies from 25+ third-party panels, each with its own screening. Pogo fills them from one place: 3M+ buyers matched to card, receipt, and retailer-account data before the interview starts.
Outset reaches respondents through 25+ panel integrations or your own list, and each panel screens by its own criteria. None of them confirms a purchase. Pogo's buyers are matched to card, receipt, and retailer-account data before they qualify, so reach never comes at the cost of knowing who actually bought the product. Target by brand, retailer, SKU, or frequency, interview a competitor's customers, and run Quant Surveys on the same buyers, in one study.
"Pogo enables us to engage verified customers and gain insights that drive smarter decisions."
"Pogo's breadth and depth of data is exceptional, I've yet to build an audience they couldn't find."
"Pogo's blend of competitive basket-level spend signals, along with videos of consumers that humanize the data is a game changer (and a must have for any data-driven marketer)"
Most research panels qualify respondents by answering a screener, so anyone can claim to buy your brand to collect the incentive. On Pogo, every respondent is screened by real card, receipt, and location data before the study starts.
Low-incidence SKUs, a competitor's customers, category lapsers — that's where self-reported panels run dry. Pogo finds them by what they actually bought: brand, retailer, SKU, and frequency.
Most tools give you the survey response. Pogo gives you the response and the verified purchase behind it — the receipt, the store visit, the brand switch — attached to the same person, in one study.
Talk to hundreds of verified buyers on video, in hours. Watch the full interviews, get instant reports, and share the highlight reels in your next deck.
Yes. Both run AI-moderated interviews at scale. Pogo adds the part a panel network cannot: every buyer is matched to purchase data before they qualify. You get the reach, and you know who bought the product.
Pogo matches respondents against real-world purchase signals — including credit and debit card transaction data, digital receipts, in-store visit data, and app usage data — before they ever qualify for a study. That's what "purchase-verified" means in practice: confirmed behavior across multiple data sources, not a single self-reported screener question.
Every Pogo buyer is matched to card, receipt, and retailer-account data before they qualify for a study. Nobody gets in by claiming a purchase in a screener. The purchase is already on record.
Yes. Because buyers are matched to real transactions, Pogo targets specific purchase behavior down to sub-1% incidence, from one panel, with no coordination across providers.
Yes. Pogo builds an audience from what people actually bought, by brand, retailer, SKU, or frequency. That includes a competitor's customers, lapsed buyers, and category switchers.
Interviews start coming back within hours of launch, and most studies run end to end in under 2 days, with transcripts, themes, and highlight reels at the end.
Yes. Run both on the same verified buyers, in one study, so the numbers and the reasons come from the same people. No second vendor, no second panel.