Pogo confirms buyers from card and debit transactions, receipts, and retailer-account data, then runs AI-moderated video interviews and Quant Surveys with those same buyers, in one study, with no project to commission.
Pogo verifies the buyer from card and debit transactions as well as receipts and retailer accounts, then puts that buyer in front of you. You launch Quant Surveys and AI-moderated video interviews yourself, in the same study, and the interviewer asks follow-up questions until the reason behind the purchase is on the record. On Numerator, self-serve research is surveys with optional photo and video uploads; moderated interviews and focus groups run as a project with its research team. On Pogo, the why is self-serve.
"Pogo enables us to engage verified customers and gain insights that drive smarter decisions."
"Pogo's breadth and depth of data is exceptional, I've yet to build an audience they couldn't find."
"Pogo's blend of competitive basket-level spend signals, along with videos of consumers that humanize the data is a game changer (and a must have for any data-driven marketer)"
Most research panels qualify respondents by answering a screener, so anyone can claim to buy your brand to collect the incentive. On Pogo, every respondent is screened by real card, receipt, and location data before the study starts.
Low-incidence SKUs, a competitor's customers, category lapsers — that's where self-reported panels run dry. Pogo finds them by what they actually bought: brand, retailer, SKU, and frequency.
Most tools give you the survey response. Pogo gives you the response and the verified purchase behind it — the receipt, the store visit, the brand switch — attached to the same person, in one study.
Talk to hundreds of verified buyers on video, in hours. Watch the full interviews, get instant reports, and share the highlight reels in your next deck.
Yes, for any study where you need to know why people buy. Pogo confirms buyers from card, receipt, and retailer-account data, then lets you run AI-moderated video interviews and Quant Surveys with them yourself, in one study. You get the number and the buyer explaining it on camera.
Pogo matches respondents against real-world purchase signals — including credit and debit card transaction data, digital receipts, in-store visit data, and app usage data — before they ever qualify for a study. That's what "purchase-verified" means in practice: confirmed behavior across multiple data sources, not a single self-reported screener question.
Numerator confirms purchases through receipts and linked retailer accounts. Pogo confirms them through card and debit transactions, receipts, and retailer-account data, and every one of those buyers can be interviewed on video, by you, in the same study as your Quant Surveys. Verification is the floor. The interview is the difference.
Verified Voices is self-serve surveys of verified buyers, with optional photo and video uploads; moderated interviews and focus groups run as a project with Numerator's team. On Pogo you launch Quant Surveys and AI-moderated video interviews yourself, on the same verified buyers, and the interviewer asks follow-up questions. No project to commission.
No. Nexa answers business questions in plain language from Numerator's existing data. It doesn't interview consumers. Pogo's AI interviewer talks to verified buyers on video and asks follow-up questions.
Interviews start coming back within hours of launch, and most studies are complete end to end in under 2 days. Watch interviews as they finish, then get a report and highlight reels.
Yes. Pogo builds an audience from what people actually bought, by brand, retailer, SKU, or frequency, so you can talk to a competitor's customers, lapsed buyers, or category switchers.