Pogo replaces live-moderated research with AI-moderated interviews and surveys on 3M+ purchase-verified buyers — so you get the same depth without scheduling around a moderator.
Live-moderated video platforms depend on a human moderator scheduling and running each session — which caps how many interviews you can realistically run and how fast you can turn them around. Pogo's AI-moderated interviews run on 3M+ purchase-verified buyers, so you can field far more interviews, faster, without sacrificing a real conversation.
"Pogo enables us to engage verified customers and gain insights that drive smarter decisions."
"Pogo's breadth and depth of data is exceptional, I've yet to build an audience they couldn't find."
"Pogo's blend of competitive basket-level spend signals, along with videos of consumers that humanize the data is a game changer (and a must have for any data-driven marketer)"
Most research panels qualify respondents by answering a screener, so anyone can claim to buy your brand to collect the incentive. On Pogo, every respondent is screened by real card, receipt, and location data before the study starts.
Low-incidence SKUs, a competitor's customers, category lapsers — that's where opt-in panels run dry. Pogo finds them by what they actually bought: brand, retailer, SKU, and frequency.
Most tools give you the survey response. Pogo gives you the response and the verified purchase behind it — the receipt, the store visit, the brand switch — attached to the same person, in one study.
Talk to hundreds of verified buyers on video, in hours. Watch the full interviews, get instant reports, and share the highlight reels in your next deck.
Every Pogo respondent is matched to real purchase and transaction data before they qualify for a study — confirmed behavior, not a self-report screener.
Pogo matches respondents against real-world purchase signals — including credit and debit card transaction data, digital receipts, in-store visit data, and app usage data — before they ever qualify for a study. That's what "purchase-verified" means in practice: confirmed behavior across multiple data sources, not a single self-reported screener question.
Live-moderated platforms depend on a human moderator scheduling and running each session, which limits how many interviews you can run and how fast. Pogo's interviews are AI-moderated on a purchase-verified panel, so you can scale to far more conversations without the scheduling bottleneck.
Yes. Pogo supports large-sample quantitative surveys plus AI-moderated qualitative interviews, all on the same purchase-verified panel.
Yes. Because respondents are matched to real transaction data, Pogo can target specific buying behaviors down to sub-1% incidence rates.
Most surveys and AI-moderated interview studies field and report within hours to a few days, rather than the multi-week timelines common with live-moderated research.