How Conveo and Pogo compare

Pogo vs Conveo

Conveo interviews whoever you recruit or upload. Pogo comes with 3M+ purchase-verified buyers, each matched to card, receipt, and retailer-account data, ready for AI-moderated video interviews and Quant Surveys in one study.

3M+ purchase-verified buyers / $470B+ in tracked transaction volume
Pogo AI Interviewer product screenshot showing an AI-moderated video interview with a purchase-verified buyer
Trusted by teams at

Verified buyers, built in. Not a panel you have to find.

Conveo recruits through shareable links, CSV uploads, and panel partners such as Respondent.io, so qualification rests on what people say about themselves. Pogo starts from the purchase. Every buyer is matched to card, receipt, and retailer-account data before they qualify, and the audience is already there: 3M+ purchase-verified buyers you can target by brand, retailer, SKU, and frequency. Launch a study and the interviews start coming back within hours.

3M+Purchase-verified shoppers
$470B+In tracked spend
1 in 150U.S. shopping trips

A side-by-side comparison

Conveo
Who answers
✓
Buyers matched to card, receipt, and retailer-account data before they qualify
✕People recruited through shareable links, CSV uploads, or panel partners, qualified by self-report
Where buyers come from
✓
Built in: 3M+ purchase-verified buyers, ready to study
✕Bring your own: respondents sourced per project
Competitor buyers
✓
Build an audience of a competitor's actual buyers and interview them
✕Competitor users found through panel screeners, not purchase records
Ready-made insights
✓
Insights Library with 100,000+ shopper interviews, every one with a purchase-verified buyer
✕Conveo Foundations: syndicated conversations with respondents recruited without purchase verification

Hear from leaders who choose Pogo

"Pogo enables us to engage verified customers and gain insights that drive smarter decisions."

Nick Swanson, VP, Business Insights & Analytics, ofi

"Pogo's breadth and depth of data is exceptional, I've yet to build an audience they couldn't find."

Jennifer Ng, GM, Advertiser Insights, The Trade Desk

"Pogo's blend of competitive basket-level spend signals, along with videos of consumers that humanize the data is a game changer (and a must have for any data-driven marketer)"

Joice Wirkus, SVP, Marketing, Pet Supplies Plus

Why teams choose Pogo over Conveo

01 · Verified buyers

Verified buyers, not self-reported claims

Most research panels qualify respondents by answering a screener, so anyone can claim to buy your brand to collect the incentive. On Pogo, every respondent is screened by real card, receipt, and location data before the study starts.

Pogo Audience Builder product screenshot showing verified-behavior audience segments
02 · Hard-to-fill audiences

Reach the buyers other panels can't

Low-incidence SKUs, a competitor's customers, category lapsers — that's where self-reported panels run dry. Pogo finds them by what they actually bought: brand, retailer, SKU, and frequency.

Pogo Audience Explorer product screenshot showing reachable audience segments
03 · Behavior + answer

The behavior behind every answer

Most tools give you the survey response. Pogo gives you the response and the verified purchase behind it — the receipt, the store visit, the brand switch — attached to the same person, in one study.

Pogo AI Research Agent product screenshot showing behavioral data behind survey answers
04 · Video interviews

Watch real buyers answer, in their own words

Talk to hundreds of verified buyers on video, in hours. Watch the full interviews, get instant reports, and share the highlight reels in your next deck.

Pogo AI video interview screenshot showing a verified buyer answering in their own words

Ready to interview buyers you can actually verify?

Blurred grayscale image with abstract shadows of branches and light patterns.
Book a Demo

Frequently Asked Questions

Is Pogo a good Conveo alternative?

Yes. Pogo runs AI-moderated video interviews and Quant Surveys like Conveo does, with one structural difference: the buyers are already verified and already there. You don't recruit, upload, or trust a screener. You pick the purchase behavior and launch.

What data does Pogo actually use to verify a purchase?

Pogo matches respondents against real-world purchase signals — including credit and debit card transaction data, digital receipts, in-store visit data, and app usage data — before they ever qualify for a study. That's what "purchase-verified" means in practice: confirmed behavior across multiple data sources, not a single self-reported screener question.

How does Pogo verify buyers?

Every Pogo buyer is matched to card, receipt, and retailer-account data before they qualify for a study. Nobody gets in by claiming a purchase in a screener. The purchase is already on record.

How is Pogo different from Conveo?

Conveo brings the interviewer; you bring the people, through links, CSV uploads, or panel partners. Pogo brings both: an AI interviewer and 3M+ purchase-verified buyers matched to card, receipt, and retailer-account data. The same buyers answer your Quant Surveys and your video interviews.

Can I interview my competitors' customers on Pogo?

Yes. Pogo builds an audience from what people actually bought, by brand, retailer, SKU, or frequency. That includes a competitor's customers, lapsed buyers, and category switchers.

What is Pogo's Insights Library?

Pogo's Insights Library holds 100,000+ shopper interviews, every one with a purchase-verified buyer. It gives you a head start on a brand or category before you launch your own study.

How long does a Pogo study take?

Interviews start coming back within hours of launch, and most studies run end to end in under 2 days, with transcripts, themes, and highlight reels at the end.

Skip the recruiting. Talk to verified buyers.

Blurred grayscale image with abstract shadows of branches and light patterns.
Book a Demo