Pogo runs quant surveys and AI-moderated qual interviews on 3M+ purchase-verified buyers. When someone says they bought your product, you're starting from confirmed purchase data, not a self-recruited panel.
Conveo recruits respondents through CSV uploads, QR codes, WhatsApp links, and panel partners — an opt-in model where anyone who clicks the link can self-recruit. Pogo's panel is matched against real purchase and transaction records before anyone qualifies, so every interview starts with someone you can confirm actually bought the product.
"Pogo enables us to engage verified customers and gain insights that drive smarter decisions."
"Pogo's breadth and depth of data is exceptional, I've yet to build an audience they couldn't find."
"Pogo's blend of competitive basket-level spend signals, along with videos of consumers that humanize the data is a game changer (and a must have for any data-driven marketer)"
Most research panels qualify respondents by answering a screener, so anyone can claim to buy your brand to collect the incentive. On Pogo, every respondent is screened by real card, receipt, and location data before the study starts.
Low-incidence SKUs, a competitor's customers, category lapsers — that's where opt-in panels run dry. Pogo finds them by what they actually bought: brand, retailer, SKU, and frequency.
Most tools give you the survey response. Pogo gives you the response and the verified purchase behind it — the receipt, the store visit, the brand switch — attached to the same person, in one study.
Talk to hundreds of verified buyers on video, in hours. Watch the full interviews, get instant reports, and share the highlight reels in your next deck.
Every Pogo respondent is matched to real purchase and transaction data before they qualify for a study. Instead of screening people on what they say they bought, we confirm it.
Pogo matches respondents against real-world purchase signals — including credit and debit card transaction data, digital receipts, in-store visit data, and app usage data — before they ever qualify for a study. That's what "purchase-verified" means in practice: confirmed behavior across multiple data sources, not a single self-reported screener question.
Conveo's respondents are recruited through CSV uploads, QR codes, WhatsApp links, and panel partners — an opt-in, self-recruited model. Pogo matches every respondent to real purchase and transaction data before they qualify, so "buyer" means confirmed, not self-reported. Additionally, Pogo supports both quant and qual on one platform.
Yes. Because qualification happens against real purchase data before the interview, there's no incentive for someone to misrepresent a purchase just to join a study — a risk that comes up with opt-in recruitment.
Yes. Because verification runs on purchase data rather than a panel you supply, Pogo can build a panel of any brand's verified buyers — including your competitors' — for direct competitive intelligence.
Most AI-qual platforms still send you elsewhere for large-sample quantitative research. Pogo runs both: native large-sample surveys and AI-moderated interviews, on one panel confirmed by actual purchase behavior.